1. Uyilo loyilo lokuPakisha
Ukupakishwa kuye kwaba yinxalenye engenakuhlukaniswa kwimveliso yempahla yanamhlanje, kunye nesixhobo sokukhuphisana.Uyilo lokupakisha olugqwesileyo alunakukhusela kuphela imveliso, kodwa lunokutsala umdla wabathengi, lukhulise ukukhuphisana kwempahla yorhwebo.Uyilo lwenkangeleko yokupakisha luyinxalenye yoyilo loyilo, kwaye uyilo lokupakisha lubandakanya izinto ezintathu: isicatshulwa, imizobo kunye nombala.
2. Umsebenzi wokupakisha
Ukupakishwa kukuyo yonke indawo, kwaye yenza i-organic epheleleyo kunye nemveliso.Indima yokupakisha ayikho into encinane;ayisebenzi nje kuphela njengokhuseleko, kodwa iluncedo, ukuthengisa, kunye nokukhuthazwa komfanekiso wenkampani.
* Umsebenzi wokhuselo
Ukhuseleko ngowona msebenzi usisiseko nobalulekileyo wokupakisha.Ukupakishwa akufanele kukhusele kuphela imveliso kumonakalo womzimba, kodwa nakwimichiza kunye neminye umonakalo.Ngaphaya koko, ukuthintela umonakalo ovela ngaphandle ngaphakathi.
Uyilo lokupakisha lophawu lwe-OLEO lukhusela kakuhle itanki ngaphakathi kwebhokisi
*Isixhobo esiluncedo
Umsebenzi woncedo ubhekisa kwindlela ekulula ngayo ukuthwala, ukuthutha, ukugcina, kunye nokusebenzisa isingxobo.Uyilo lokupakisha olugqwesileyo kufuneka lujolise ebantwini kwaye luyilwe ngokwembono yabasebenzisi, olungenakwenza abathengi bazive bekhathalelwe ngabantu, kodwa lunyuse ukuthandwa kwabathengi kwiimveliso.
Olu luyilo luhle kakhulu ukunceda abathengi bathathe imveliso
*Umsebenzi wokuthengisa
Ukupakishwa sisixhobo esibukhali sokhuphiswano lwemarike kukhuphiswano lwanamhlanje olukhula ngamandla.Uyilo olugqwesileyo lokupakisha lunokuthimba ingqalelo yabathengi, lukhulise ukhuphiswano lwemarike.Abavelisi, umzekelo, bahlala besebenzisa "ukupakishwa okutsha, uluhlu olutsha" ukutsala abathengi, eyona nto isebenzayo yokuphucula ukukhuphisana ngokupakisha.
*Phucula umfanekiso wenkampani
Ukupakishwa ngoku kufakwe kwelinye lezicwangciso ze-4P zenkampani ( Isikhundla , Imveliso , Iphakheji , Ixabiso ), ebonisa ukubaluleka kokupakisha ekuphuculeni umfanekiso wenkampani.Uyilo lokupakisha luyindlela ebalulekileyo yokuseka ubudlelwane phakathi kweemveliso kunye nabathengi;ke ngoko, uyilo lokupakisha olugqwesileyo lunokuphucula umfanekiso weshishini ezingqondweni zabathengi ngelixa bethengisa iimveliso.
3. Oku kulandelayo ngumbhalo wokupakishwa
Ukubaluleka kwesicatshulwa kuyilo loyilo kuhamba ngaphandle kokutsho;Ulungiselelo lwesicatshulwa kufuneka lulungelelaniswe kwaye ludityaniswe nesimbo esipheleleyo sokupakishwa.Igama lebhrendi, isicatshulwa esichazayo, kunye nesicatshulwa sentengiso zonke zibandakanyiwe kwisicatshulwa soyilo lokupakisha.
*Igama lophawu
Ukupakishwa kukwayinxalenye ebalulekileyo yopapasho lwenkampani, kwaye ukugxininisa igama lebrendi yenye yeendlela zokupapasha inkampani.Igama le-brand lihlala libekwe kwiziko elibonakalayo lepakethe kwaye likhangele kakhulu kwaye livelele.Ngaphezu koko, igama le-brand liya kuba nefuthe elinamandla lokuhombisa kunye nefuthe elibonakalayo elinamandla.
Uyilo lwebhokisi ye-NIBBO yokupakisha itshokolethi ibeka igama lebrand kweyona ndawo itsala amehlo kwibhokisi,
leyo eyandisa inkumbulo yomthengi kakuhle kakhulu
*Isicatshulwa senkcazo
Isicatshulwa esichazayo sikholisa ukuba nenani elikhulu lamagama, kwaye ukusetwa kwayo kufanele kucace kwaye kube lula ukufundeka ukuze abathengi bazive bezithembile.Imiyalelo isoloko iprintwa kwiziko lepakethe elingabonwayo, elinje ngecala okanye ngasemva.
*Igama lentengiso
Intengiso luhlobo olubalulekileyo lobudlelwane boluntu.Ukuquka amagama entengiso kwipakethe kunokunceda ukukhuthaza umxholo wemveliso kunye neempawu.Amagama eentengiso kwipakethe ngokubanzi abalaseleyo, aguquguqukayo, kwaye ahlukeneyo, kwaye anokwenza abantu bazive belungile kwaye bonwabile emva kokufunda, ukuvelisa umdla kwimveliso kunye nokufezekisa injongo yokuthenga.
4. Izakhono zoyilo lokuPakisha
Kwishelufu, ukupakishwa kusebenza njengomthengisi othuleyo.Kwiminyaka yakutshanje, ukhuphiswano lwemarike belunzima, kwaye abantu abaninzi bazama ukulenza libe ngumsebenzi wokuthengisa.Ungaphuculwa njani umsebenzi wokuthengisa wokupakisha?Kunokwenzeka ukufeza oku ngokugxininisa kula manqaku mathathu adweliswe ngezantsi.
Uyilo lokupakisha lweziqholo luka-Arielleshoshana luyamangalisa, ludibanisa imibala, i-typography, izitayela, njl.
ngobukrelekrele ukwenza ipakethe yebhrendi eqaqambileyo
* Ukugqama kwindawo yokubonisa, umbala, ipateni, imilo, kunye neminye imiba yokupakishwa kufuneka yahlulwe kwezinye iimveliso ezifanayo.
* Isimbo sokupakishwa kwemveliso simiselwa ngokuma kwemveliso, kwaye nesimbo sokupakisha kufuneka sihambelane nobuhle bamaqela abathengi.
* Ixabiso elongezelelweyo lingongezwa kuyilo lokupakisha olusekwe kumjelo kunye nokwahluka kwexabiso.Iingxowa eziphakamileyo eziphezulu, umzekelo, zingasetyenziselwa ukwandisa izinga lokusetyenziswa ngokuphindaphindiweyo.
Ixesha lokuposa: Nov-16-2022
