Ukupakishwa ngumphatheli obonakalayo we-brand, kwaye imveliso ingasetyenziselwa ukukhuthaza uphawu.

Naluphi na unxibelelwano phakathi komthengi kunye nemveliso enokukhuthaza uphawu.Ukuba umthengi obona imveliso kwi-shelf uthenga imveliso, xa umthengi evula ipakethe, esebenzisa imveliso, kwaye aqhubeke esebenzisa imveliso, ukupakishwa yeyona nto ixhaphakileyo phakathi kwe-brand kunye ne-Point yoqhagamshelwano yomthengi.

Ngaphandle kokungeniswa okanye ukubonakaliswa kwemveliso ngumthengisi, umthengi ufuna kuphela ukuqonda nokuthenga umkhiqizo ngokusebenzisa "umboniso" womfanekiso kunye nesicatshulwa kwiphakheji.

Ukupakishwa kukubonakaliswa komgangatho wophawu.

Umgangatho woyilo lokupakisha uchaphazela ngokuthe ngqo izigwebo zabathengi kumgangatho wemveliso.Ngexesha elifanayo, lichaphazela uphawu.Ikholelwa ukuba ixabiso le-brand lihambelana nomgangatho wemveliso.
Ukupakishwa ngumjelo wonxibelelwano we-brand.

Ukupakishwa kwemveliso equlethe ulwazi oluninzi lwebrendi olubekwe kwishelufu yevenkile enkulu sisibhengezo esithuleyo.Ngokuduma kweebrendi, ubuchule obubalaseleyo bokubonwa kwembonakalo kunye noyilo olugqwesileyo lokupakisha kwipakethe lutsala amehlo.Uvavanyo oluphezulu lweemvakalelo lunokunceda iimveliso zenkampani zihlukane neempawu ezininzi ezikhuphisanayo, ukuze abathengi bakwazi ukunikela ingqalelo kwaye bathenge.

Le miba ilandelayo inokuziswa ukupakishwa kakuhle ebantwini:

①Ukwazi ukuqonda ixabiso lemveliso kunye nexabiso lokusebenzisa, kunye nokunyusa ngcono ixabiso lempahla yorhwebo

②Ukupakishwa okulungileyo kunokukhusela iimpahla kwizinto zendalo ezifana nelanga, umoya, imvula, kunye nokungcoliswa kothuli.Thintela ilahleko ebangelwa kukuguquguquka kwemveliso, ukuvuza, ukungcoliseka, ukungqubana, ukukhutshwa, ilahleko, kunye nobusela.

③Inokuzisa lula kugcino lwekhonkco lokujikeleza, uthutho, ukuthumela, kunye nokuthengisa, njengokulayishwa kunye nokukhulula, uluhlu lwempahla, i-palletizing, ukuthumela, ukufumana, ukuthunyelwa, ukubala kweentengiso, njl.;

④Ukupakishwa okufanelekileyo kunokuhombisa iimveliso, ukutsala abathengi, kunye nokuququzelela ukuthengiswa kwentengiso.