Uyila njani iibhokisi zemeyile ezifikelelekayo kwiShishini lakho
Iibhokisi zemeyili zesiko dlala indima ebalulekileyo kwizicwangciso zoshishino zanamhlanje.Ukuguquguquka kwazo kunye nokusebenza kwazo kuzenza zibe yimfuneko kwiinjongo ezahlukeneyo, ukusuka kwiibhokisi zesipho ezisele zilungile ukuya kwizisombululo zokupakishwa kwe-e-commerce.Amashishini kuwo onke amashishini ayakuqonda ukubaluleka kweiibhokisi zokuposa ezifikelelekayoekwandiseni ukubonakala kwebrendi kunye nokuzibandakanya kwabathengi.Ukukwazi ukulungelelanisa ezi bhokisi kwiimfuno ezithile akuqinisekisi kuphela ukhuseleko lwemveliso ngexesha lokuthutha kodwa kunika ithuba elikhethekileyo lokuthengisa elibeka amashishini ngaphandle kwimarike yokhuphiswano.
Ukubaluleka kweebhokisi zokuthumela iSiko
Ukuyilaiibhokisi zomeyili zesikolinyathelo elicwangcisiweyo amashishini athe alamkela ngakumbi ukuphakamisa ubukho bohlobo lwawo.Ukubaluleka kwezi zisombululo zokupakisha ezenzelwe wena kudlulela ngaphaya kokusebenza nje, kubandakanya imiba ebalulekileyo efana uphawu lwegama,ukhuseleko, kunye nokusebenza kakuhle kweendleko.
Ngexesha lokuthuthwa kwemveliso, i-logo ye-brand kunye nolunye ulwazi kwibhokisi yokuposa idluliselwa ngokungabonakaliyo kwiingqondo zabo bonke abantu abayibonayo.Yindlela esebenza kakhulu yokunxibelelana nebrand yakho.
Isazisi Brand
Ukuphuculaukuqondwa kophawungokweyilwe ngobuchuleiibhokisi zomeyili zesikoinokushiya umbono ongapheliyo kubathengi. Uphononongo lubonisile ukuba ukupakishwa okulungiselelweyo kunegalelo ekwandeni kwenzala yabathengi kunye nesabelo semarike.Ngokubandakanya izinto zoyilo ezizodwa kunye neempawu zophawu, amashishini anokuseka isazisi esahlukileyo kumhlaba wokhuphiswano lwemarike.
Uthethathethwano loMthengi
Ubume bentsebenziswano yeiibhokisi zomeyili zesikoabaxhasiukubandakanyeka kwabathengingokwenza amava akhumbulekayo e-unboxing.Brands ukuba tyala imali kwipakethe yobuqu bahlala bengqina amanqanaba aphezulu okwaneliseka kwabathengi kunye nokunyaniseka.Olu nxibelelwano luthe ngqo kunye nokupakishwa kwemveliso kwandisa amava e-brand iyonke kwaye kukhuthaza ukuthengwa okuphindaphindiweyo.
Ukukhuselwa kunye noKuhlala ixesha elide
Ukukhetha okufanelekileyoizinto eziphathekayongenxaiibhokisi zomeyili zesikoibalulekile ekuqinisekiseni ukhuseleko lwemveliso ngexesha lokuhamba. Iibhokisi zentsimbi kwaye Iibhokisi zeKraft ziinketho ezidumileyo ezaziwa ngokuhlala kwazo kunye neempawu zokukhusela.Ngokubeka phambili izinto ezomeleleyo, amashishini anokukhusela iimveliso zawo emonakalweni ngelixa ebethelela ukuzibophelela kwawo kumgangatho.
Izinto Ezikhethwayo
Ukukhetha iibhokisi ezityathiweyo okanye iibhokisi zeKraft ziphucula ubume besakhiwoiibhokisi zomeyili zesiko, ukubonelela ngoluhlu olongezelelweyo lokukhusela ngexesha lokuthutha.
Ukuqina kwezi zixhobo kunciphisa umngcipheko womonakalo wemveliso, kufaka ukuzithemba kubathengi malunga nokuqwalaselwa kwe-brand kwiinkcukacha.
Sukukhwela ngokukhuselekileyo
Amanyathelo okhuseleko athembekileyo ayinxalenye yoyilo lwebhokisi yeposi, ngakumbi xa kuziwa ekukhonzeni amashishini e-e-commerce.Ngoko ke, ukhetho kunye noyilo lwe-lining yebhokisi lokuposa lubaluleke kakhulu.BTW, sibonelela ngoyilo lweprototyping yesakhiwo kunye neenkonzo zokuqinisekisa.I-lining ingenziwa ukuze kuqinisekiswe ukuba imveliso ayilimazi ngexesha lokuthutha, kwaye ingabonakalisa ukuthembeka kunye nobugcisa be-brand.
Isebenza kakuhle emalini
Ukufikeleleka kweebhokisi zokuposa yinto enamandla kumashishini ukuba alungelelanise iindleko zokupakisha ngaphandle kokuthomalalisa umgangatho.Izibonelelo kunye nokugcinwa kwexesha elide loku-odola ngobuninzi kunceda ukwenza izisombululo zokupakisha eziqhelekileyo zibe yimali ebiza imali eninzi ekunyuseni uphawu.
Ngezaphulelo ze-odolo yesixa, amashishini anokuluphucula ulwabiwo lohlahlo lwabiwo-mali ngokuthenga iibhokisi zeposi ngokwesiko ngamaxabiso akhuphisanayo.
Uqoqosho lwesikali ludlala indima ebalulekileyo ekunciphiseni iindleko zeyunithi, ukwenza i-odolo yesambuku ibe nenzuzo kwezoqoqosho kwiibrendi kumashishini ahlukeneyo.
Ukutyala imali kwizinto ezihlala ixesha elide kwiibhokisi zokuposa kunokunciphisa iindleko zokutshintshwa ngenxa yempahla eyonakeleyo, okukhokelela kulondolozo lwexesha elide.
Ukuyila iibhokisi zemeyili zesiNtu ezifikelelekayo
Xa kufikwa kuiibhokisi zokuposa ezifikelelekayo, ukuqonda iimfuno zeshishini lakho linyathelo lokuqala ekudaleni ukupakishwa okuhambelana nesazisi sophawu lwakho kunye nokuhlangabezana nokulindelwe ngabathengi bakho.
01
Ukuqonda iiMfuno zeShishini
Imilinganiselo yeMveliso
Ukukhetha ekuneneimilinganiselo yemvelisoyakhoiibhokisi zomeyili zesikoKubalulekile ukuqinisekisa ukufaneleka ngokugqibeleleyo kwiimveliso zakho.Ngokuqwalasela ubungakanani kunye nokumila kwezinto zakho, unokuyila iibhokisi zokuposa ezibonelela ngokhuseleko olululo ngexesha lokuhamba ngelixa unciphisa indawo engaphezulu enokukhokelela kwintshukumo kunye nomonakalo onokwenzeka.Ukuba awuqinisekanga ngobungakanani obufanelekileyo bebhokisi, ungasithumela imveliso epakishiweyo kwaye siya kukulungiselela ibhokisi efanelekileyo.
Abantu ekujoliswe kubo
Ukulungelelanisa yakhoiibhokisi zomeyili zesikoukubhenela kuweabantu ekujoliswe kubongundoqo ekudaleni amava akhumbulekayo e-unboxing.Ukuqonda izinto ezikhethwayo kunye nokulindelwe ngabathengi bakho kukuvumela ukuba ubandakanye izinto zoyilo kunye iimpawu zokwenza ngokwezifiso ezihambelana nezinto abazithandayo kunye nezinto abazithandayo.Ukuyibeka ngenye indlela, unokwenza isitikha esihle, ikhadi lokubulela elinomdla, okanye isipho esilula.
02
Ukukhetha Umbandela Ofanelekileyo
Iibhokisi ezigutyungelweyo
Ukukhethaiibhokisi zamazinkiyakhoiibhokisi zomeyili zesikoinika ibhalansi yokuqina kunye nokuzinza.Ubume bekhadibhodi eqinile inika ukhuseleko olubalaseleyo kwiimveliso zakho, ukuqinisekisa ukuba zifika ngokukhuselekileyo kwindawo eziya kuyo.Ukongezelela, izinto ezigutyungelweyo ziyakwazi ukuphinda zisetyenziswe, zilungelelaniswe ne-eco-conscious consumer preferences.Uninzi lweempawu ziya kukhetha ukusebenzisa i-white card mounting corrugation, eprintiweyo kwikhadi elimhlophe, elifakwe kwi-corrugated.Kwaye ulungelelanise ubulukhuni bebhokisi lokuposa ngokulungisa ubunzima begram yephepha lokushicilela, inani leengqimba ezinodaka, kunye nobunzima begram yomgca ngamnye we-corrugated.
Iibhokisi zeKraft
Iibhokisi zeKraftlolunye ukhetho oludumileyo lwamashishini afuna izisombululo zokupakisha ezizinzileyo.Yenziwe kwizinto ezisetyenzisiweyo, iibhokisi zeKraft zibonelela ngenketho yokupakisha yendalo kunye ne-eco-friendly ebhenela kubathengi abakhathalela indalo.Ubume bomhlaba bezinto zeKraft bunokuphucula unikezelo lwemveliso yakho ngelixa ubonisa ukuzibophelela kwakho kuzinzo.
03
Izixhobo zokuyila kwi-Intanethi
Amaxabiso angoko nangoko
Ukusebenzisa izixhobo zokuyila kwi-intanethi yeiibhokisi zomeyili zesikoikuvumela ukuba ufumane ucaphulo lwamaxabiso ngoko nangoko ngokusekelwe kwiinkcukacha zakho.Oku kungafihlwa kumaxabiso kukwenza ukwazi ukwenza izigqibo ezizizo malunga nokhetho olulungiselelweyo ngaphandle kokugqithisa imiqobo yakho yohlahlo lwabiwo-mali.Amaxabiso akhawulezayo nawo alungelelanisa inkqubo yokuodola, ukonga ixesha kunye neenzame ekufumaneni izisombululo zokupakisha ezilungiselelweyo.
Iimpawu zokwenziwa ngokwezifiso
Izixhobo zokuyila kwi-Intanethi zibonelela nge-plethora yeiimpawu zokwenza ngokwezifisoukwenza eyakhoiibhokisi zokuposangokweemfuno zophawu lwakho.Ukusuka ekukhetheni imibala, ukongeza iilogo, ukuya ekukhetheni izinto ezigqityiweyo, ezi zixhobo ziyakuxhobisa ukuba wenze uyilo lokupakisha olwahlukileyo olubonisa uphawu lwakho lophawu.Ukukwazi ukujonga imveliso yokugqibela ngaphambi kokuodola kuqinisekisa ukuba zonke iinkcukacha ziyahlangabezana nokulindela kwakho.
Ngokujolisa ekuqondeni iimfuno zeshishini, ukukhetha izixhobo ezifanelekileyo, kunye nokusebenzisa izixhobo zokuyila kwi-Intanethi, amashishini anokuqalisa uhambo oluya ekudaleni okwahlukileyo kwaye kungabizi kakhulu.iibhokisi zomeyili zesikoeziphakamisa ubukho bebhrendi yabo kwaye bonwabe abathengi ngawo onke amava e-unboxing.
Iinketho zokwenza ngokwezifiso
Xa kufikwa kuiibhokisi zomeyili zesiko, indawo yokwenza ngokwezifiso ivula ihlabathi lamathuba amashishini afuna ukuphakamisa uphawu kunye namava kubathengi.Ukusuka ekudibaniseni imiba yoyilo eyahlukileyo ukuya ekusebenziseni iindlela zoshicilelo oluphezulu, iinketho zokwenza ngokwezifiso ezikhoyoiibhokisi zomeyili zesikozinkulu kwaye zahlukene, zivumela iibrendi ukuba zenze izisombululo zokupakisha ezihambelana ngokwenene nabaphulaphuli ekujoliswe kubo.
Izinto zoyilo
Iilogo kunye neSlogans
Iilogokwayeizilogeningamacandelo asisiseko sophawu lophawu olunokuthi ludityaniswe ngaphandle komthungoiibhokisi zomeyili zesiko.Ngokubonisa ngokucacileyo ilogo yenkampani ngaphandle kwebhokisi, amashishini aqinisa ukuqondwa kwebrendi kwaye aseke unxibelelwano olubonakalayo kunye nabathengi.Ukongeza, ukubandakanya izilogeni ezinomtsalane okanye imigca yethegi yongeza umtsalane wobuntu kwipakethe, ishiya umbono ongalibalekiyo kubamkeli.
Iinkqubo zoMbala
Ukhetho lweizicwangciso zombalaidlala indima ebalulekileyo ekubumbeni ubuhle bubonke beiibhokisi zomeyili zesiko.Ukukhetha imibala ehambelana nephalethi yophawu akuqinisekisi nje ukuhambelana kwebhrendi kodwa kwakhona kuvusa iimvakalelo ezithile kunye nobudlelwane kubathengi.Imibala eqaqambileyo inokuhambisa amandla kunye nemincili, ngelixa iithowuni ezithulisiwe zikhupha ubunkunkqele kunye nobuhle.Ngokusebenzisa ubuchule bengqondo yombala, amashishini anokwenza ukupakishwa okunomtsalane okubonakalayo okuhambelana nemarike ekujoliswe kuyo.
04
IiNdlela zokuShicilela
Ukushicilelwa kwedijithaliinikeza ubhetyebhetye olungalinganiyo kunye nokuchaneka ekudaleni uyilo oluntsonkothileyo kwiiibhokisi zomeyili zesiko.Obu buchwephesha bangoku bokushicilela buvumela imizobo enokulungiswa okuphezulu, imibala eqaqambileyo, kunye nemifanekiso eneenkcukacha ukuba yenziwe kwakhona ngokucace kakhulu.Nokuba ibonisa imifanekiso yemveliso okanye iipateni ezintsonkothileyo, ushicilelo lwedijithali lwenza iibrendi ziphumeze iimbonakalo ezimangalisayo ezithimba ingqalelo yabathengi.Ngokuqhelekileyo indlela yokuvelisa yoshicilelo lwedijithali isetyenziswe kubungqina obubodwa, okanye ii-odolo zebhetshi ezincinci.Xa kuthelekiswa noshicilelo lwe-offset, ixabiso liphezulu kwaye isantya siyacotha.Kodwa ukuchaneka kombala wayo akunakuthelekiswa noomatshini bokushicilela be-offset.
Ushicilelo lwe-Offset
Ukuqhuba imveliso emikhulu yeiibhokisi zomeyili zesiko, ushicilelo lwe-offsetIhlala ilukhetho oludumileyo ngenxa yeendleko zayo kunye nomgangatho ongaguqukiyo.Le ndlela yoshicilelo yemveli iqinisekisa ukuveliswa kombala ofanayo kwiibhokisi ezininzi, ukugcina ingqibelelo yophawu kuyo yonke inkqubo yemveliso.Ngobuchule obuchanekileyo bokuthelekisa umbala kunye namaxesha asebenzayo okuguqula, ushicilelo lweoffset lulungele iiprojekthi ezifuna umthamo omkhulu wokupakishwa okulungiselelweyo.
05
Iimpawu ezongezelelweyo
Ukufaka ikhadibhodi kunye nekhadibhodi yokwahlula (ukhuseleko lwangaphakathi)
Ukudibanisaufakakwayeabahlulingaphakathiiibhokisi zomeyili zesikoiphucula zombini unikezelo kunye nokusebenza.Ukufakwa kubonelela ngenkxaso yesakhiwo kwizinto ezibuthathaka ngexesha lokuhamba, ukuthintela ukutshintshwa okanye umonakalo ngaphakathi kwebhokisi.Abahluli bahlula indawo yangaphakathi, ukuvumela ulungelelwaniso olucwangcisiweyo lweemveliso ezininzi okanye amacandelo.Ezi mpawu zongezelelweyo aziphuculi ukhuseleko lwemveliso kuphela kodwa zinegalelo kumava aphuculweyo e-unboxing kubathengi.
Ukugqiba ukuchukumisa
Ukuchukunyiswa kokugqibela kusetyenziswe aphaiibhokisi zomeyili zesikobadlale indima ebalulekileyo ekuphakamiseni umdla wabo ngokubanzi.Ukusuka kwimatte okanye ekugqityweni okucwebezelayo ukuya kwimizobo ehonjisiweyo okanye ibala leengubo ze-UV, iindlela ezahlukeneyo zokugqiba zongeza umdla obambekayo kunye nefuthe elibonakalayo kwipakethe.Oku kugqiba akuphuculi nje kuphela ixabiso elicingelwayo lemveliso kodwa kukwanxibelelanisa ingqalelo kwiinkcukacha kunye nomgangatho wobugcisa.
Ukusebenzisana nabavelisi beebhokisi abahloniphekileyo Ukubonelela ngamaxabiso akhuphisanayo ngaphandle kokuthomalalisa umgangatho ngundoqo. Ukuphonononga izisombululo ezingabizi kakhulu kwiibhokisi zomeyili zesiko zinokunceda ukwandisa iindleko zokupakisha.Ukulungelelanisa iibhokisi zomeyili zesiko ngokwemilinganiselo yemveliso ethile kunokwenzeka, ukulungiselela ubungakanani obahlukeneyo bemveliso kunye neemilo ukuze zilingane ngokukhuselekileyo ngexesha lokuhamba.Ngokugxininisa ukufikeleleka kunye nokwenza ngokwezifiso, amashishini anokudala izisombululo zokupakisha eziphakamisa ukubonakala kwebrendi kunye nokubandakanyeka kwabathengi.Ukujonga phambili, ukwamkela iindlela ezizayo zokupakisha ezizinzileyo kunye neendlela zoyilo oluyilayo ziya kuphucula ngakumbi amava e-unboxing kubathengi.
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Ixesha lokuposa: Jun-18-2024
